Williamhill Review
William Hill plc is a bookmaker based in Central London, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. You can find more about William HILL history on Wikipedia. I prefer to focus on how are their gambling products – their sportsbook, casinos, live dealers casino, and their poker room. William Hill NJ sportsbook review. Writing our William Hill New Jersey review we soon realised it is a great extension of the WH brand, which has one of the best names in the global gaming industry. Players in New Jersey can take advantage of great William Hill odds and bet on many different sports in the US and all over the world. William Hill Sportsbook Review Otherwise known as the ‘Home of Betting’, William Hill is one of the oldest brands in the gambling industry. It offers many betting features, thousands of live events every month, and an extensive variety of horse racing and snooker betting options every day. William Hill Sports &.
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- William Hill is founded in 1998 and started with offering different kind of sports betting online.Before offering sports betting online William Hill have different stores in 175 countries since 1934. William Hill is known for being one of the beginners of the gamblers aware and responsible gaming movement.
- William Hill Review. Few brands are as well-known as this one when it comes to gambling. William Hill started out in 1934 as a small, illegal operation behind closed doors. The company was originally designed to offer a postal and telephone betting service.
William Hill, self-claimed ”Britain’s favorite bookmaker,” has been through several ups and downs throughout its history that spans almost a century (the company was founded in 1934).
Right now, though, things are looking up: in 2014, they reported net revenue of £1.6 billion (up 8% from the previous year) and operating profits of £372.2 million (up 11% from the previous year). Having been online since 1998, William Hill is now one of the biggest internet bookmakers in the U.K. with almost 3 million digital customers yearly and over 16,000 employees in three locations (UK, Ireland and Gibraltar). They’ve won plenty of industry awards, the latest of which being Sportsbook Operator of the Year at 2016 iGaming Awards.
WilliamHill.com is translated into 21 languages and the site gets plenty of traffic from all over Europe – in fact, one of their main markets besides the UK is Spain (they’re La Liga team Malaga’s main sponsor). The UK is clearly the biggest market for William Hill and responsible for around 82% of their revenue. According to Gambling Compliance, William Hill has the biggest market share in the UK online betting industry (15%, although Bet365.com comes close with 14% of the market).
You have to be ”everywhere” in order to become one of the biggest betting sites in the UK. William Hill achieves this partly by sponsoring the England and Scotland national teams, the FA Cup, World Darts Championship, ”the richest greyhound race in the world” at Wimbledon, and several other top-level competitions.
Players from the US, Germany, France and Turkey are prohibited.
Plenty of Ways to Fund Your Account
As you might expect from a gambling site that’s big on an international level, William Hill has a plethora of free deposit and withdrawal options: Visa, Mastercard, and Maestro credit and debit cards, e-wallets like Neteller and Skrill, online banking services, pre-paid cards, and vouchers. (I counted 40 payment options altogether.)
The deposit limit for most of the banking options is £10 while the withdrawal limit is £5. This might sound like a small detail, but many sites have a min. deposit limit of £10 and a min. withdrawal limit of £20 so it’s nice that the min. amount you can withdraw is smaller than the min. amount you can deposit.
Sportsbook
Considering all the information I ran into when doing research, I had high expectations for William Hill (especially the sportsbook section of the site).
At first sight, though, the betting interface looked surprisingly complicated. I’ve gotten used to filters on the left side of betting lines so it took me a while to find the tabs positioned above the betting lines.
The sportsbook lobby felt complicated but you’ll learn your way around it.
Soccer is a huge market for William Hill (as you might guess to be the case for a sportsbook that’s popular within United Kingdom and sponsors both England and Scotland national teams). They now offer betting lines on over 60,000 soccer games per year, so wherever you’re from, they’ve got you covered in all likelihood.
In-play betting has gotten increasingly popular in the sports betting market in general. William Hill has recognized the opportunity and in-play games now bring-in around half of their turnover.
William Hill has plenty of leagues and games covered from several countries. Still, I was surprised to find out that, for example, the Finnish hockey league (”SM-Liiga”) was missing even though it’s one of the most reputable hockey leagues in the world, and the same was true for ”Veikkausliiga,” the premier football league in Finland. William Hill has covered British sports extremely well (as one might expect) but I wouldn’t recommend this site to our Finnish visitors.
Problems with the Poker Client
You can only install William Hill Poker if you have a Windows computer. I have an iMac, so I had to use the instant-play version of the poker client – in other words, I played within the web browser.
Or at least tried to play.
Even though I have a 100mb internet connection, the experience was too laggy for my liking, and the graphics looked poor on my 27-inch Retina display. That was not all, though: the poker client froze the second I received my cards (I could only hear the software telling me to act but there was nothing I could do):
I have no idea what’s going on in this screenshot. It’s my turn – I can hear the game urging me to act – but there’s nothing I can do.
So What About the Casino?
I decided to go ahead and try the Vegas-styled games. I chose Wish Upon a Jackpot and pressed ”Play Now,” only to see the following notification:
A streak of bad luck and I haven’t even started playing yet!
I had now tried to play twice (first poker then casino games) and been unsuccessful both times. If I was a regular customer and not someone who’s out to write a William Hill review, I would have probably given up here. But there I was 15 minutes later, determined to finish this review with style.
So I went ahead and chose White King – after all, I’ve always liked lions. And…
… it finally worked!
It was a struggle but I got there. Here’s my reward: a majestic 0.50€ win.
The game loaded in a few seconds and there I was, ready to play. Instantly, they wanted me to allow pop-ups for williamhill.com – I wondered why, considering how nothing good ever comes out of pop-ups. The game seemed to function just fine, but I thought it could have something to do with the actual gameplay experience. Nope, it was just to bombard me with three advertisements before I even got a chance to spin the reel.
After getting rid of the ads, I was still unable to play. Apparently, the deposit went to my poker balance, so now I had to go to my account page and transfer the money to my casino balance. (By the way, I lost 0.05€ during the poker game for not acting after posting blinds – normally I’d leave that issue alone but since it’s such a small sum of money – however, for the purposes of writing this review, I thought it would be best to see how the customer service were going to react to this issue – more about that lower.)
Then I finally got to play for real. Here are some screenshots:
Got a straight when playing Jacks or Better.
William Hill Prediction Today
The roulette game has nice graphics.
I won nothing throughout several spins on the Incredible Hulk.
I love the graphics in this Playtech-powered blackjack game.
The Spider-Man game was fun.
William Hill Casino offers a 100% up to £150 first deposit bonus. The bonus has a 20x wagering requirement (deposit+bonus) but that only goes for slots and scratch cards; if you want to play roulette games, Casino Hold’em or Pai-Gow, the requirement is 80x; if you want to play baccarat, blackjack games (excluding Blackjack Switch and Pontoon), craps, or video poker, the requirement is 100x.
For example, if you were to deposit £150 (for which you’d get a £150 bonus), you would have to place a total of £6000 worth of bets on slot machines or scratch cards in order to complete the bonus and be allowed to withdraw your winnings. This is one of the better bonuses in the online casino market considering the wagering requirements. The casino bonus is valid for 30 days after registering.
William Hill recently opened a Macau-styled online casino (before doing so they already had a “regular” online casino and a Vegas-styled casino). It’s certainly an interesting addition – you can experience Macau on your computer with games that are different from what we’re used to seeing online – oh, and they have live dealers and all.
The lobby of William Hill’s Macau-styled casino.
The live dealer casino has a min. betting limit of 3€ and max. betting limit of 10,000€.
Customer Support
Remember when I lost that 0.05€ in the poker game because the poker client froze on me and I unable to act after posting blinds? As mentioned, this was a good opportunity to test the quality of their customer service, so here I was, in the waiting line for their live chat support:
I waited almost exactly 03:25 minutes for the chat to start.
22 minutes later, I was still waiting for Kim the chat support agent to solve the case. Finally, Kim had done her check-up, and declared: ”As I have checked your account, there’s no broken games recorded.”
Well, I still had the screenshot you saw earlier in this article, so I instantly attached that to the chat as proof. 15 minutes later Kim tells me she’s still there and proceeds to disappear for another 5 minutes, until…
It took Kim 50 minutes to reach her verdict.
Kim solved the issue (or so I thought)! I would be happy with the outcome if it hadn’t taken 50 minutes. Oh, and the fact that the money never appeared on my account. I just didn’t have it in me to start a new chat conversation.
You can reach William Hill’s customer service via live chat, phone, e-mail and even Twitter, 24 hours a day, 7 days a week. As you can tell, being available in many ways means little if the actual customer service experience is bad – for example, many criticize Pinnacle Sports for only having e-mail support but I have no complaints because they do it so well.
Conclusion
WilliamHill.com is best-suited for U.K. sports bettors. I had a below average experience at William Hill’s casino and poker room, so I wouldn’t recommend anyone to sign-up just for those. This site has a long history of being a reliable gambling operator, and as one of the biggest online bookmakers in the U.K., they’re constantly under the public eye, so I’d feel safe betting money here.
This review was made by: LegitGamblingSites.com Rating: 3.7 out of 5
Moneyline does NOT have a marketing relationship with any of the products or services listed on this page.Top Takeaways for 2021
After testing 20 online sportsbooks for our 2021 review, here are our top findings on William Hill:
- William Hill offers a mostly standard selection of sports and bets, live betting, and mobile betting. While most bettors will be satisfied with William Hill, I would love to see them become more of an innovator given the brand’s deep, respected history in Europe.
- William Hill’s education section is lackluster and needs to be improved in both quantity and quality.
- William Hill offers excellent odds for NHL spread bets, MLB spread bets, and NBA moneyline bets, placing #1 in our 2020 odds rankings.
Supported states: Colorado, Iowa, Indiana, Illinois, Michigan, New Jersey, Nevada, and West Virginia.
Casino: Online casino is offered only in Michigan, New Jersey and West Virginia. William Hill offers over 20 slot games, roulette, blackjack, and virtual poker games; however, online poker is not available. Note: This review focuses on sports betting and not casino.
Overall Summary
| Feature | William Hill |
|---|---|
| Overall | 4 Stars |
| Sports & Bets Offered | 4 Stars |
| Odds | 5 Stars |
| Live Betting | 3.5 Stars |
| Mobile Betting | 4 Stars |
| Bonuses & Promotions | 4 Stars |
| Education | 3.5 Stars |
Sports and Bets Offered
William Hill offers a wide enough variety of sports and bets to satisfy most bettors. Domestic and international sports leagues are available for all major sports. Common bet types include moneyline, spread, total, future, parlay, team and player props, and teasers.
While William Hill offers all of the basics, it doesn’t provide any unique contests or bet types that put it in the same elite class as DraftKings, PointsBet, or FanDuel.
Prop Bets: William Hill offers an average variety of prop bets. An example of a prop bet is “Will Tom Brady throw over/under 2.5 touchdowns” or “What team will score first between the Green Bay Packers and Minnesota Vikings?”
Cash-Out Feature: Like most sportsbooks, William Hill offers a cash-out feature, which allows you to amend your original bet and lock in a profit or a loss by settling your bet (or a portion of your bet) early, without having to wait for the event to finish. Knowing you can cash a bet out early incentivizes you to watch every game you bet on, or at least get scoring updates.
Daily Odds Boosts: Like most sportsbooks, William Hill offers users daily odds boosts. Odds boosts act like a sale at a retail store, offering more incentive to make each bet. An example of an odds boost would be discounting the odds of Michael Thomas scoring a touchdown in week 11 from -180 to -120. Unlike most sportsbooks, William Hill doesn't show you the original odds of the odds boost. Bottom line, you don't know what kind of a deal you're getting.
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Odds
As shown in the table below, William Hill offers excellent odds for NHL spread bets, MLB spread bets, and NBA moneyline bets.
| Feature | William Hill |
|---|---|
| NFL Moneyline | Above Average |
| NBA Moneyline | Best |
| NCAAF Moneyline | Below Average |
| Soccer Moneyline | Above Average |
| MLB Moneyline | Average |
| NHL Moneyline | Above Average |
| NHL Spread | Best |
| MLB Spread | Best |
| NBA Spread | Average |
| NCAAF Spread | Average |
| NFL Spread | Average |
| Odds | 5 Stars |
Methodology: To score Odds, Moneyline.com gathers data from 21 sportsbooks over several months. For our 2020 Sportsbook Review, over 10,000 data points were collected for spread, moneyline, and over/under (bets).
I collected odds for spread, moneyline, and total bets for over 75 NFL games, 75 MLB games, 75 NBA games, 75 NHL games, 75 Soccer games (various leagues), and 75 NCAA Football and 75 NCAA Basketball games. When collecting odds, I collected the same games simultaneously for each sportsbook, ensuring data accuracy.
Live Betting
William Hill’s live betting menu is suitable for placing straight bets and checking live stats but lags industry leaders in other areas. Ultimately, I found the live betting experience to be good, but not great.
Instant Bets: William Hill does not offer instant bets such as drive-by-drive betting on NFL games and pitch-by-pitch betting on MLB games.
Live Match Tracker overview: William Hill offers an industry-standard match tracker for live betting sports such as football, basketball, hockey, and soccer. The match tracker has a live clock, displays the score by quarter, and even shows which team is attacking in real-time.
Live Match Tracker pros: Unlike most sportsbooks, William Hill offers some live stats for each game. For example, for NFL games, William Hill lists touchdowns, total yards, passing yards, rushing yards, sacks, and penalties for each team. As a fan, I enjoy seeing this information while live betting.
Live Match Tracker cons: William Hill does not list game clocks on the live betting menu until you click on an individual game. While this isn’t a dealbreaker, it is a noticeable nuisance compared to other sportsbooks.
Live Streaming: This feature allows users to stream games live from their phones. Unlike FanDuel and BetRivers, William Hill does not offer live streaming.
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William Hill App
While not quite as easy to use as some competitors, the William Hill mobile app will satisfy most bettors.
Likes: William Hill makes it easy to check open bets, navigate to different games and sports, and switch back and forth between the sportsbook and casino games.
Dislikes: Using live chat customer support takes you out of the app and into the William Hill website in your web browser. Also, navigating to educational pages is a chore and needs improvement. Finally, because William Hill places all leagues under broader sports categories instead of sorting by leagues, it’s more time-consuming to navigate to specific leagues and bet types.
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Education
William Hill’s education is limited to a sub-par guide that defines popular bet types and betting terms. William Hill does not use images or examples to explain these bet types and only defines them. Simply put, I expect more from a global brand with a longstanding history.
For better education, see our guides on how to read odds, different bet types, and bonus rollovers, or check out industry leaders such as DraftKings and 888sport.
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Bonuses & Promotions
William Hill offers excellent bonuses for new customers, competing with the best bonuses in the industry. For existing customers, William Hill does not provide nearly as many ongoing seasonal promotions.
New customers: For first-time customers, William Hill offers a free bet up to $500, as well as $50 risk-free for casino bets. The free bet up to $500 is an exceptional bonus. To get the maximum of $500, you only have to deposit $250 or more. While the free bet expires in seven days, there are limited rollover requirements, which is a rare find in the industry.
Existing customes: Ongoing promotions for existing customers is where William Hill lags top competitors such as DraftKings, BetRivers, and FanDuel. The other sports betting apps mentioned offer five to ten ongoing promotions year-round; William Hill typically only offers one to three.
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Final Thoughts
William Hill is an above-average sportsbook available to residents of Iowa, Indiana, Illinois, New Jersey, Nevada, and West Virginia. While I could see myself opening an account at William Hill for its competitive odds, I could not see myself using William Hill as my primary sports betting app.
Bettors seeking good odds, a good first-time deposit bonus, and a standard slate of sports and bets will appreciate what William Hill has to offer. Meanwhile, bettors seeking a lot of educational content, unique bet types, and ongoing promotions will want to look elsewhere.
About William Hill
William Hill was founded back in 1934 when gambling was illegal in Britain. Today William Hill is a publicly-traded company (OTCMKTS: WIMHY) with over £1.7 billion in revenue (2017). While William Hill is based in London, England, the sportsbook is focusing on expanding in the US markets. Read more on Wikipedia.
What states is William Hill sportsbook legal in?
William Hill is legal in Colorado, Iowa, Indiana, Illinois, Michigan, New Jersey, Nevada, and West Virginia.
What deposit methods does William Hill offer?
Bettors can currently deposit via credit/debit card, wire transfer, online bank transfer (echeck ACH), PayPal, PayNearMe, and play+ prepaid cards.
| Feature | William Hill |
|---|---|
| Minimum Deposit | $5 |
| Total Deposit Methods | 5 |
| No Debit/Credit Card Deposit Fees | Yes |
| Deposit Min/Max - Debit/Credit Card | $20/$1,000 |
What withdrawal methods does William Hill offer?
William Hill currently processes withdrawals via check, PayPal, play+ prepaid cards, Skrill, VIP Preferred, and cash at certain casinos.
| Feature | William Hill |
|---|---|
| Minimum Withdrawal | $20 |
| Total Withdrawal Methods | 6 |
| Check Payout Speed is < 10 days | No |
| No Withdrawal Fees - Check | Yes |
| Withdrawal Min/Max - Check | -1 |
William Hill Sportsbook Lines
What is the minimum deposit at William Hill?
The minimum amount required to open an account at William Hill is $5. The minimum withdrawal amount is $20.
What kind of customer support does William Hill offer?
William Hill offers 24/7 live chat, email, and phone support. The support is quick, and I often waited less than thirty seconds before being greeted by an agent. A couple of times, the agent was unsure of the terminology I was using but eventually helped to close out my ticket.
What sports can you bet on at William Hill
William Hill currently offers bettors 13 sports.
| Feature | William Hill |
|---|---|
| Total Sports Offered | 13 |
| Aussie Rules (AFL) | No |
| Baseball (MLB) | Yes |
| Basketball (NBA) | Yes |
| Basketball (NCAA) | Yes |
| Boxing | Yes |
| Cricket | No |
| E-Sports | No |
| Football (NFL) | Yes |
| Football (NCAA) | Yes |
| Golf (PGA) | Yes |
| Hockey (NHL) | Yes |
| Horse Racing | No |
| MMA (UFC) | Yes |
| Rugby (League) | No |
| Rugby (Union) | No |
| Soccer (EPL) | Yes |
| Soccer (MLS) | Yes |
| Tennis | Yes |
| Sports & Bets Offered | 4 Stars |
Methodology
For the BettingBuck.com annual best online sportsbooks review published in 2020, a total of 2,300 data points were collected over six months and used to score sportsbooks. Additionally, odds data was collected for each sportsbook on over 1,400 bets to give each sportsbook a comparative odds ranking.
Sports betting sites were scored across seven core categories to computer an overall rating: total number of sports and bets offered, odds, live betting features, mobile apps, educational resources, ease of use, and current bonuses.
Learn more about how we test.
About the author: Joey Shadeck Joey Shadeck is the lead writer for Moneyline.com and content strategist for Michigan-based Reink Media Group. He has closely tracked sports betting in the United States for the last two years, compiling hundreds of data points across dozens of sportsbooks. He has 6 years of online betting experience with hundreds of bets placed during that time.